Orbitz reward program is run by a Chicago-based on-line travel agency known as the Orbitz Worldwide. It offers a two lucky winners of its online competition called “the Orbitz reward Program” a paid up free trip to any travel destination of their choice where they spend about one week enjoying the magnificent attractions of the selected country. All expenses are met by Orbitz Worldwide and the lucky winners do not have to spend while at this adventurous trip. The program (Orbitz reward program) was held this year and the Uganda has emerged as the lucky host of the two winners. These two lucky winners are expected to arrive in Uganda on 1 March 2014 for their adventurous week in the “Pearl of Africa”. In order to become the lucky winner of this program, one has to book flights, qualifying packages and qualifying hotels in the months of January, February and December after which he/she earns points known as orbucks. The travelers with the highest number of orbucks are selected and he/she is awarded with a grand prize.
This program comes as another great opportunity for Uganda just like other prestigious tourist honours like the recent lonely planet’s favourite tourism destination 2012 and the National Geographic’s top 20 Global tourism destinations 2013. Orbitz Worldwide commands about one million followers making it the leading online tourism competition and Uganda being the lucky host, it will receive a direct market like never before.
This program will lead to tourism traffic into Uganda because of the aggressive online campaigns embarked on by the Orbitz Worldwide with a view of popularizing the wonderful attractions that the lucky winners will be exposed to while in Uganda like the Mountain gorillas, lions, chimpanzees, buffaloes, rhinos, elephants, and leopards. It is expected that around 200,000 followers will be enticed to visit Uganda in 2014 and this will make the country earn $260 million per day. When these lucky winners arrive in Uganda, they will be taken to various tourist attractions for game viewing like Budongo Eco Forest, Mt.Rwenzori, Chimpanzee sanctuary, Murchison Falls, Kidepo Valley National Park, Bwindi Impenetrable National Park and many more sites.