Rwanda changes its tourism marketing tactics

Rwanda changes its tourism marketing tactics

July 8, 2014
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marketing rwanda

Tourism is sometimes given less attention in many countries yet is the leading income generation sector in most developing countries. Some countries ignore this fact and leave the sector to market itself. However, Rwanda has woken up and it has decided to give back to the tourism industry which greatly contributes to its GDP. To do this, it has come up with various measures that will help in marketing and promoting the tourism fraternities which a visitor can view on a Rwanda safari.

With the presence of the rare mountain gorillas, Rwanda has gained attention from different countries in the world since people visit to see the primates. With an estimate of about 900 mountain gorillas left in the world, Rwanda has about 35% of this population and this has helped in attracting trackers from other countries. However, there is more need to tell the world about these rare primates so that more visitors come to this East African country and the government has decided to increase its marketing.

Through the use of the recently concluded Kwita Izina ceremony (a gorilla naming ceremony), the country has marketed its gorilla tracking safari packages to various countries through the delegates who attended. They had a chance of witnessing 18 young gorillas being given names for identification and also had a chance of visiting some national parks.

With less attention given to wildlife in Rwanda, there had been increasing tensions in the industry with fears that the number of visitors who come specifically to look at the wild animals was going to reduce. This forced the government to find better means of marketing the product so that more game drives are recorded in the various national parks where the animals are found.

Though quite expensive, the government is willing to invest more in the industry since it contributes over 50% to the GDP. This will gain the country a competitive advantage over its neighbors like Uganda and Kenya because visitors will be enticed to expand their trips to this small country. They will visit basing on the advertisements which will be run by the government on different Medias.