RDB and Solimar International, US Company to improve Rwanda’s Tourism

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RDB and Solimar International, US Company to improve Rwanda’s Tourism

January 9, 2014
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2014 is expected to one of Rwanda’s unforgettable years with the new move by both the Rwanda Development Board (RDB) and a US based company called Solimar International. Solimar International is a Washington DC-based tourism development and Marketing firm that has decided to take Rwanda’s tourism Industry to greater heights. The US company looks forward to bring an extensive international expertise and a wide experience which will boost the country’s top foreign exchange earner. This campaign is expected to take 18 months after which, Rwanda is expected to be promoted amongst other East African Community (EAC) states. The world will be equipped with all the relevant tourism information including the extensive nature and cultural-attractions.

Visitors intending to visit the East African countries (Uganda, Kenya and Rwanda) in 2014, will use a single visa to tour any of the three countries. This visa costs $100 and it is valid for 90 days.

The director of Marketing and communication at Solimar International, David C. Brown pointed out that this new innovation provides a chance to Rwanda since it will boost the country’s recognition worldwide. Different tourism packages that Rwanda provides like the exceptional nature walks, cultural tours and game viewing, will be marketed to different countries. He further said that Rwanda stands a chance of being written about in the National Geographic Traveler and Conde Nastle Traveler. The number of tourists that flow to Rwanda are expected to increase this year as a result of this drive.  Solimar International and Rwanda Tourism Board will work hand in hand with the members of the regional and international tourism industry like; travel agents, tour operators, airlines and transportation providers.

This campaign is expected to be a great component of attaining Rwanda Development Board’s 2014 target of 10% increase in EAC arrivals within 2 years. Various activities aimed at showcasing Rwanda’s tourism industry to the world are to be carried out including use of videos, photos, maps, mobile apps and offering online courses that will provide detailed information  about tourism attractions and travel logistics.