According to the report made by the Faustin Karasira, the acting head of tourism department at Rwanda Development Board (RDB) early this month, revenue which was collected from the tourism sector grew by 3% during 2013/2014 financial year. It is on record that the country hosted around 1.16 million visitors last year and this led to a Revenue generation of USD$297.5 million.This whole achievement is attributed to the wonderful nature wonders and sites which have continuously attracted visitors from other countries. Also different companies have contributed to the sector’s success as they have worked hard in marketing the country.
In Faustin’s speech, he noted that the numerous profile conferences the country hosted last year are also a driving force for the sector’s development. This is because as different delegates from different countries jet into the country for their respective conferences, they get amused by the wonderful nature and some of them end up extending their stay in Rwanda. Last year, the country hosted numerous conference including;- the African Development Bank meetings, the Glocal Innovation Convention, World Export Development Forum for SMEs, the 10th Kwita Izina gorilla naming ceremony and the 20th Genocide commemoration activities.
He further noted that in a drive to further improve the sector, the board has resorted to aggressive marketing techniques whereby different representatives have been introduced in different countries like China with an aim of marketing the country’s tourism fraternities.
Rwanda is well known for its thrilling unique tourism activities like gorilla tracking, golden monkey trekking, Dian Fossey grave hiking, cultural tours including a visit to Rwanda Genocide site, chimpanzee trekking, bird watching and many more. According to Faustin, there are new tourism products that the country is ready to provide to the clients including; – religious tourism in Kibeho, north of Nyungwe National Park which provides a clear view of the source of the Nile, caves tours in Musanze District, tours to the tea plantations and nature walks.